ADASTRA
Honoring Generations of Tradition. Japanese Matcha & Houjicha.
ADASTRA shares Tsujirihei’s commitment to uncompromising quality and craftsmanship, bringing the tradition of premium matcha into today’s global café culture.
ADASTRA brings this rare tea from Hida-Kanayama to a new generation through contemporary café culture.
We do not create trends. We select what has already proven its value and translate it into a contemporary context without altering its essence.
At ADASTRA café in Japan, Uji matcha is served not as a luxury product, but as part of everyday life.
Featured Matcha
PREMIUM JAPAN MATCHA
Crafted by Tsujirihei, a historic tea producer founded in Uji, Kyoto in 1860. Made with generations of expertise, careful tea selection, and time-honored production methods, this premium matcha offers a smooth, rich umami flavor, a vibrant green color, and a clean, refined finish.
Featured Houjicha
PREMIUM KANAYAMA HOUJICHA
Kanayama tea has been cultivated for nearly 500 years in Kanayama, a small mountain town in the Hida region of Gifu. Surrounded by mountains and shaped by long, snowy winters, its tea culture has been carefully preserved for generations.
LOS ANGELES, CALIFORNIA
34.0549° N, 118.2426° W